Intro

Having started our own specialty foods company (a la Mustard and Co.), we understand what it takes to get into the best shops around. It starts with the product, which is why we only work with brands that not only taste out of this world, but are just as beautiful. We think each product should speak for itself, starting with sharp branding that catches the eye and gets the conversation going, and leaving it to its flavor to steal the show all the way through to the last bite.

From there we place a heavy emphasis on sales, because let's face it, as much as the product speaks for itself, it's not going make calls and write emails.

Last, but certainly not least, the numbers have to pencil out, and we'll do what we can to set everyone up for success.

Access to shops

We have relationships with 350+ shops around the country that love the products we stock. Chances are they'll love yours too.

Amongst the best

As hinted to in the intro, we put lots of care into the products we choose to include in our collection. We see that if we stick to only the best of the best, that’s the reputation we’ll earn. From what we hear, birds of a feather flock together.

Emphasis on manageable growth

We know it takes sales to grow. We'll work with you to monitor how quickly you'd like to grow, starting with smaller purchase orders at a higher frequency as opposed to larger, irregular, and demanding purchases.

New Account Sales & Samples

Unless you'd like us to, we're not here to take over delivery to your current accounts (house accounts). We want to introduce your brand to new accounts and help you grow. We'll promote your brand through our sales channels, take samples to buyers, and follow-up until we get a yes or a no. In effect, we're part broker, part distributor. To support us in this sales effort, alls we ask is that you cover the cost of the samples. From our experience, the cost of samples tends to be a small cost to pay for greater growth. 

Location Transparency

We are big proponents of transparency. We want you to know where your product is being sold, who has seen samples, who likes it, who doesn't, how each store is doing, etcetera. If you're connected the whole way through, we're both setup for success.

Vendor Support

Beyond providing the support in sales and distribution, we like to help in other ways as well. Just as we’ve curated a network of fine retailers for our mother company, Mustard and Co., we’ve also put lots of time and energy into establishing great relationships across the vendor spectrum. We’re here to help you as much as we can, whether it’s sourcing bottles and jars, labels, marketing materials, boxes, or anything in-between, all the while bringing your costs down and your gross margin up. We see it this way: if we can do what we can on our end to create a more profitable business for you, then we’ll both be better off well into the future.

Margin

We ask for an average margin of 20%, meaning that if your item wholesales for $5, we’d purchase it from you for $4. If giving up 20% squeezes you pretty thin, we’d still love to chat. We might be able to help in other ways, bringing your costs down (see Vendor Support above), making 20% manageable for added growth in return.

Sales without distribution

For those that are not local to Seattle, rather than having you ship your product to us, and then us re-shipping it back out to our retail partners, paying 2x shipping, we have systems in place to have you drop-ship the orders direct to the retailers, all the while keeping it simple and easy for all parties involved.

  • We’ll get orders on your behalf, and handle the fulfillment logistics.
  • We’ll pay for and provide you with a shipping label on our account. We ship a lot, so by using our shipping account, shipping rates will be lower, translating to lower landed costs to the retailer and a more competitive retail price on the shelf. Good for their sales, good for your sales.
  • We’ll invoice the retailer. That means they have just one vendor to manage. They love that.
  • Because you will be handling the actual fulfillment of the order, we just ask for 12% to cover our sales efforts and administrative management of the account and order.

Contact

Founder: Bryan Mitchiner
bryan@stockedgeneral.com
(734) 904-9877