It all started with mustard.
Allow me to start at the beginning, beginning. Upon launching Mustard and Co. in 2013, we decided to focus on relationships with shops all around the country. We found the most special specialty stores, the friendliest grocers, the smelliest cheese shops, and the freshest meat shops. In doing so, we realized that these shops love what we love: the best products made by hands-on, crafty makers like ourselves. We also began to notice that the owners and staff of these shops are super busy, in part because of all of the lovely makers that they maintain relationships with. And so, we decided, why not take these two observations and make them a bit easier for everyone.